Our Work

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Our Work

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Our Work

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Our Work

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Lasting Image has produced unique and innovative marketing campaigns and projects for our clients since our inception.  We’ve selected some samples that highlight our creativity, originality and commitment to do Whatever it takes:

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Carpenter

  • Goal
    • Large specialty steel mill asked for a commemorative item to hand out to VIPs at the opening of a new building that housed a new rotary forge.
  • Strategy
    • After proposing several high-end items which were not quite hitting the mark, Lasting Image researched and proposed a solution to provide a replica of the forge used at the facility.
  • Approach
    • Images provided by the client were used to recreate the replica in exacting detail.
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Carpenter

  • Goal
    • The client wanted to hand out t-shirts to employees attending a baseball game/company event.
  • Strategy
    • LI consulted with the client about the logistical difficulty in handing out a large number of t-shirts of various sizes to thousands of employees attending the game. Also, just a t-shirt with the company logo may not have left the lasting impression on an employee that was desired.
  • Approach
    • LI sourced a red t-shirt with the company logo compressed into the shape of a soda can, and inserted it into a branded baseball-themed drink cooler. This was a unique and memorable promotional item that the employee would use for many months and be reminded of the event.
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Everlast Roofing

  • Goal
    • A roofing manufacturer wanted to distribute a design tool used by contractors when drawing blue prints for roofs. The tool ensured the optimal roof pitch was specified, preventing issues with design errors during construction.
  • Strategy
    • Find a cost effective source for a customized tool that still met the specifications required by draftsmen.
  • Approach
    • A custom designed tool made of a high grade plastic was sourced. Branding the tool with the supply company’s logo and contact information ensured the customer’s company would always be in front of current and potential customers.
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Reading Bakery Systems

  • Goal
    • Customer was exhibiting at an upcoming tradeshow and wanted something to give a prospect a branded promotional item that would stand out from the rest and actually be used for lasting impressions.
  • Strategy
    • The item not only had to stand out from the rest and be usable, but as a tradeshow give away it had to be cost effective. Also, the item had to remind the prospect of the company and the superior products they manufactured.
  • Approach
    • Using the pretzel element used on the customer’s company logo, a custom bottle opener was created with a pretzel as the grip. The opener was made to look antique adding to the perceived value.  
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Clover Farms

  • Goal
    • A dairy found that their customers appreciated hats for their distributors. However to entice the distributor’s staff to wear their hat, they wanted something unique.
  • Strategy
    • Hats typically use embroidery or screen printing for imprint decorations. A unique design that would entice a driver to wear the hat would be designed with multiple decoration techniques along with attractive design elements.
  • Approach
    • A custom hat was designed that could incorporate various decoration techniques while still being attractive. The logo on the front of the hat was created using screen printing combined with regular and 3-D embroidery.  The back of the hat showed a PVC applique of tea leaves a design element of the logo.  The closure was a custom clasp with the logo embossed.  On the inside of the hat webbing included the client’s website.
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Hershey

  • Goal
    • Offer a new employee a useful training item.
  • Strategy
    • Provide an item that a new employee would be proud to use outside of the Hershey facility, and would help reinforce the information from the training seminars.
  • Approach
    • Develop a quality leather pad-folio that reinforced the quality of the Hershey brand with the employee and also with non-employees who viewed the product. Include a custom notepad the included the company mission, vision and core values.
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Lehigh Cement

  • Goal
    • Client asked for a unique and memorable way to deliver product information to their customers. The intended information was quite extensive, so using typical promotional items would not be appropriate.
  • Strategy
    • Lasting Image proposed a unique method of having the product information easily available to the customer and in a package that would probably remain on their customer’s desk top.
  • Approach
    • A custom USB memory drive in the form of the company’s truck was created. When the cab was removed from the truck, a USB port was exposed to extract the product information.  The truck was used by the client’s customers as a desk top decoration which not only reminded them of the client, but provided a quick and immediately available reference when needed.
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EnerSys

  • Goal
    • Increase the use of electric batteries in lift trucks over fossil fuels.
  • Strategy
    • Client had identified several key decision makers at national and multi-national companies that traditionally utilized fossil fueled lift trucks in their warehouse operations. An attention-getting direct mail promotion was requested to stimulate interest and elicit acceptance of a follow-up sales call. 
  • Approach
    • The Lasting Image team developed a dimensional mailer that included a detox your warehouse message along with a detox drink for the recipient. Lasting Image designed and printed the packaging and message insert, assembled the mailer with the drink and shipped the package according to the timing identified by the client.  The response to a dedicated web page showed a 60% click rate even before the follow-up sales call.
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EnerSys

  • Goal
    • The client was exhibiting at a large national trade show with over 30,000 attendees. They wanted to have a hand out that would be visible throughout the entire trade show floor.
  • Strategy
    • The client had a booth space close to the main entrance to the trade show floor. Attendees are given a traditional bag to use for carrying literature and other items collected from the exhibitors.  Lasting Image proposed a functional bag that would be preferred by attendees over the trade show provided-bag and would be seen throughout the trade show.
  • Approach
    • LI sourced a messenger-style bag that fit across a person’s shoulder, thus freeing their hand by not having to hold the bag. It was a hit.  Attendees lined up for this bag and the client had collected discarded trade show bags.  The result was the client's logo, website and toll-free phone number were seen everywhere, including competitors' booths.
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Odyssey/Penske

  • Goal
    • Team Penske wanted to offer a unique polo shirt at a sponsor hospitality event during a NASCAR race. The goal was to show appreciation for the sponsor and make their employees and guests feel part of a successful racing team.
  • Strategy
    • Previous shirts had only embroidered the sponsor’s logo and the Team Penske logo on the shirt. This really didn’t provide a unique and special touch that the client was trying to achieve.
  • Approach
    • Lasting Image was able to source a shirt that allowed for many customized features. The shirt incorporated Team Penske on the label, placket and inside color with the sponsor’s company colors, added a applique patch on the front, and the sponsor’s company and brand logo embroidered on the front, with the Team Penske embroidered on the upper back. The shirt appeared to be custom made for this purpose.
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Tower Health

  • Goal
    • A large health care provider, employing over 10,000 people, wanted to combine a wellness campaign with a way for employees to recognize the efforts of their peers. This would lead to stronger employee relationships and engagement and promote a team atmosphere.
  • Strategy
    • Design a method that would encourage employees to recognize other employees by submitting stories of appreciation to the Human Resources department. The process had to be easy for the HR department with limited resources to administer.
  • Approach
    • The “Stress Less Campaign” handouts included a personalized package for each employee that included a pocket diary and a card explaining the components of the campaign (sponsored use of a well-being and mindfulness training app and an invitation to free yoga classes). Also included were 8 “Gratitude Cards” that had a QR Code and the employee name on the front.  A card could be filled out with a note of thanks to a colleague to let them know how much they are appreciated.  The card was sent to Human Resources who simply scanned the card before forwarding to the intended recipient.  Once someone submitted one Gratitude card along with completing two other components of the campaign, the employee was eligible to win a very nice gift.
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FMC

  • Goal
    • Large agricultural supply company’s sales representatives handed out large bound product catalogs to farmers for reference. However, the binder included all of the company products regardless of the growing region the sales rep was servicing.  Many of the reps were tearing pages out of the catalog so only geographically relevant product information was provided to the farms.   This resulted in an unprofessional catalog, which acted as the face of the company to the end-users.
  • Strategy
    • Using data provided by the customer, Lasting Image developed a cost-effective customized catalog by growing region. A special robust system needed to be created and built.
  • Approach
    • Lasting Image’s digital printing technology was able to employ the customers’ variable data on products and applicable growing region and sales representative information to create a bound product sales catalog. The catalog also included the sales representative’s picture and contact information on the front cover. This saved thousands of dollars in printing costs by moving away from a large full-line brochure to only including products relevant to the growing area served by the sales agent.  Also, it added a personalized feature to the catalog with the sales persons’ picture and contact information right on the catalog cover.